In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

#businesses #emphasise #products #development

In today's competitive business landscape, advertising has become a powerful tool for companies to promote their

products

and reach a wider audience. Notably, an emerging trend in advertising is the

emphasis

on presenting

products

as innovative and new in some way.

This

essay will delve into the reasons behind

this

approach and discuss whether it is a positive or negative development. The primary reason

businesses

focus on showcasing their

products

as new is to gain a competitive edge in the market. In a world of ever-changing

consumer

preferences, customers are constantly seeking novel and improved

products

. By emphasizing the freshness and uniqueness of their offerings,

businesses

can attract more attention, increase

consumer

interest, and potentially outperform their competitors. The

emphasis

newness

in advertising encourages

businesses

to invest in research and development to come up with innovative

products

This

, in turn, fosters a culture of continuous improvement and innovation, driving progress and technological advancements across industries. Consumers can benefit from the focus on

newness

as it introduces them to cutting-edge technologies and improved solutions. Whether it's a more efficient household appliance or a groundbreaking medical device, advertising new

products

keeps consumers informed and empowered to make informed choices. The promotion of new

products

through advertising contributes to economic growth. By generating

consumer

interest and demand,

businesses

can create jobs, increase production, and fuel economic activity. Intense

emphasis

newness

may encourage planned obsolescence, wherein

products

are designed to become outdated or non-functional after a short period.

This

practice can lead to environmental concerns and

consumer

dissatisfaction. In conclusion, the

emphasis

on presenting

products

as new in advertising is driven by the need for

businesses

to stay competitive, enhance perceived value, and stimulate

consumer

demand.

While

this

approach encourages innovation and offers benefits to consumers, there are concerns related to planned obsolescence and wasteful consumption. Striking a balance between promoting

newness

and recognizing the value of existing

products

is crucial.

Businesses

should prioritize responsible marketing practices that consider the long-term impact on the environment and

consumer

satisfaction, ultimately leading to sustainable growth and positive development.

Submitted by khannaughty26 on Sun Jul 30 2023

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Fully explain your ideas

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For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

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2Linking words
meeting the goal of 7 or more
5Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

7 paragraphs

344 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 4.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 4.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

Fully explain your ideas

The use of mobile phone is as antisocial as smoking. Smoking is banned in certain places so mobile phone should be banned like smoking.

Many cities around the world these days are becoming more and more polluted. Why is this happening? What solutions can you suggest?

Some people believe that teenagers should be required to do unpaid community work in their free time. This can benefit teenagers and the community as well. To what extent do you agree or disagree?

Today, many young people spend too much of their free time at shopping malls. This can be considered negative for young people and society generally. To what extent do you agree or disagree with this statement?

Some people prefer to travel around town by car, while others prefer public transit such as bus, train, or subway. Discuss both these positions and give your own opinion.