In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

#businesses #emphasise #products #development

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In today's competitive business landscape, advertising has become a powerful tool for companies to promote their

products

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and reach a wider audience. Notably, an emerging trend in advertising is the

emphasis

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on presenting

products

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as innovative and new in some way.

This

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essay will delve into the reasons behind

this

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approach and discuss whether it is a positive or negative development. The primary reason

businesses

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focus on showcasing their

products

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as new is to gain a competitive edge in the market. In a world of ever-changing

consumer

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preferences, customers are constantly seeking novel and improved

products

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. By emphasizing the freshness and uniqueness of their offerings,

businesses

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can attract more attention, increase

consumer

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interest, and potentially outperform their competitors. The

emphasis

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newness

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in advertising encourages

businesses

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to invest in research and development to come up with innovative

products

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This

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, in turn, fosters a culture of continuous improvement and innovation, driving progress and technological advancements across industries. Consumers can benefit from the focus on

newness

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as it introduces them to cutting-edge technologies and improved solutions. Whether it's a more efficient household appliance or a groundbreaking medical device, advertising new

products

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keeps consumers informed and empowered to make informed choices. The promotion of new

products

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through advertising contributes to economic growth. By generating

consumer

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interest and demand,

businesses

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can create jobs, increase production, and fuel economic activity. Intense

emphasis

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newness

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may encourage planned obsolescence, wherein

products

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are designed to become outdated or non-functional after a short period.

This

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practice can lead to environmental concerns and

consumer

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dissatisfaction. In conclusion, the

emphasis

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on presenting

products

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as new in advertising is driven by the need for

businesses

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to stay competitive, enhance perceived value, and stimulate

consumer

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demand.

While

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this

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approach encourages innovation and offers benefits to consumers, there are concerns related to planned obsolescence and wasteful consumption. Striking a balance between promoting

newness

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and recognizing the value of existing

products

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is crucial.

Businesses

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should prioritize responsible marketing practices that consider the long-term impact on the environment and

consumer

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satisfaction, ultimately leading to sustainable growth and positive development.

Submitted by khannaughty26 on Sun Jul 30 2023

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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2
Linking words
meeting the goal of 7 or more
5
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 4.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 4.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

7 paragraphs

344 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

Fully explain your ideas

Space travel has been possible for some time and some people believe that space tourism could be developed in the future. Do you think it is a positive or negative development?

**Rising university fees and scarce employment prospects for graduates have led some people to say that universities should not teach arts subjects, like philosophy and history, and only offer practical degree courses that maximise chances of employment. To what extent do you agree or disagree?**

Ambition is a positive quality for people to have in society today. How important is it for people who want to succeed in life? Is it a positive or negative characteristic?

In many countries governments are investing in new technology to deal with the public Why is this happening? Do you think this is an appropriate use of government money?

Rising university fees and scarce employment prospects for graduates have led some people to say that universities should not teach arts subjects, like philosophy and history, and only offer practical degree courses that maximise chances of employment. To what extent do you agree or disagree?