In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It is true that manufacturers have introduced their
products
as an innovation in their advertisements.
While
persuading customers to purchase their
products
can be the main reason, I would argue that it is highly detrimental to exaggerate the quality of
products
. The main reason why
products
are advertised as a new outcome is that
people
may be tempted to purchase them.
This
is because
people
tend to apply devices and gadgets with new features.
Initially
, as a role of statue,
peolpe
Correct your spelling
people
may be able to differentiate themselves from the others with new-introduced brands and designs even though it can cost a fortune.
Moreover
, having utilized several items for numerous years,
people
are likely to take them
granted
Change preposition
for granted
show examples
,
thus
feeling bored and indifferent.
Consequently
, it is possible that manufacturers focus on the innovative aspects of their
products
. Notwithstanding, the main disadvantage of
this
trend is that businesses are encouraged to exaggerate the quality of their
products
potentially to increase their production, meaning that their
products
can
br
Correct your spelling
be
associated with no special new features. Since it is undeniable that
people
engage in shopping for a certain purpose, should
people
select
such
items, their needs will not be accommodated effectively.
As a result
, not only are customers dissatisfied  both financially and personally, but
also
businesses lose their potential markets. In conclusion,
although
businesses may have to implement
this
plan to sell their
products
, it is extensively harmful to advertise unreal properties.
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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