In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this ? Do you think it is a positive or negative development?

Recently, when

companies

make advertisements, they are highlighting new features of their

products

more frequently. One of the main reason

of

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for

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this

trend is financial outcomes

to

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for

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the

companies

and from my perspective,

this

is a positive development because it

boost

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boosts

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both

of

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apply

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the economy and innovation.

Companies

use additional new features as

a

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an

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advertisement strategy

,

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apply

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because

researches

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research

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about human behaviour in shopping shows that our

brains

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brains are

brains were

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more open to

buy

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buying

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and

try

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trying

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new things. In that way,

companies

can boost their product sales with little change in marketing strategy.

Furthermore

, they can sell

same

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the same

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product with higher margins because of the additional features.

For instance

, Apple uses that methodology every year

especially

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, especially

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for their smartphones. They only upgrade one or two aspects of their devices, and sell these

products

with

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at

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higher

price

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prices

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.

Lastly

, when new competitors enter

to

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apply

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the

market

, old players may want to re-brand their old

products

for

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so

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don’t lose to their

market

share. All these actions have positive effects on the

companies

, people and the economy. When

companies

increase their sales and

margin

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margins

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, they will

also

increase their incomes.

Moreover

, if

companies

increases

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increase

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their revenue,

also

their stock

prises

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prices

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will increase too.

This

also

boost

person’s

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a person’s

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wealth who makes investment

to

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in

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these organizations. Another positive

affect

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effect

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to the people is ;

they

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that they

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will have

a

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apply

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more access to

an

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advance products

an advance product

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advance

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advanced

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products

in the

market

that

is

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are

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produced by innovation.

Also

, with increasing earnings, businesses will pay more taxes. In that way, governments can make more

investment

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investments

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to

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in

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the areas that

important

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are important

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for society

such

as health and education. In conclusion, organizations have different motivations to use ‘’new’’ as a marketing strategy. I believe that

,

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apply

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this

trend brings lots of positive aspects to the free

market

and

drive

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drives

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the economy in a good way which

also

brings additional

reseources

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resources

to the governments

for

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to

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improve countries’

overall

wellbeing

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well-being

show examples

.