In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In recent times, different
companies
are
Wrong verb form
have been
show examples
using advertisements in a way to make their
products
more attractive. Some
people
argue that it has many negative effects on the mass
people
,
while
I
strong
Change the word
strongly
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believe that it's a positive development in terms of multiple options and
features
. Actually, the way our world is progressing by leaps and bounds, in
turn
Add the comma(s)
turn,
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makes the business arena more competitive. That's why, for a specific product, lots of
companies
are competing to survive in the market.
For example
,
apple
Capitalize word
Apple
show examples
and Samsung are producing their smartphones with better
features
in
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apply
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every year. If they fail to upgrade those
products
, they will lose their consumers because many other
companies
are
also
waiting to occupy those places.
Consequently
,
companies
are interested in advertising their
products
in innovative ways, so that it attracts
people
to buy their
products
. Because of these competitions,
people
benefit in many ways. Previously, it was difficult to buy something because of a lack of options.
However
, now it is possible to get the accessories
according to
the requirements of
people
.
For example
, Xiaomi is very popular in Bangladesh, and in their advertisements, they are targeting those
people
who are living in mid-range income salaries. They provide more
features
and amenities compared to the expensive brand
products
at a cheap
price
.
Moreover
, because of the competition,
companies
are upgrading their
features
with a lowered
price
, which makes
people
able to afford the
products
nowadays.
For example
, in 2015, the average smartphone
price
was around 25 thousand, but today 6-8 thousand is enough to buy a smartphone.
To sum up
, I think advertising strategies by businesses are a positive outcome for all sectors of
people
because it helps to get a product with a lowered
price
with more advanced
features
and competition between the
companies
makes them think differently in advertisement purposes.
Submitted by rummanurrahad2038 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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