In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Nowadays, there is a trend for businesses to claim their products are brand new and different. They depict
this
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in their advertisements. In my opinion, everything
that is
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new represents hidden talents and creativity, so I believe that it could be a strong point
in contrast
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to their competitors. In
this
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essay, I will outline some relevant reasons for
this
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statement and express my agreement. people always follow changes and chase something that shows them a distinctive vision.
Therefore
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, Successful companies attempting to create noble things or somehow illustrate their products are not similar to frequent ones that already exist.
This
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kind of marketing Technique appeals to a majority of customers or users. So it will enhance their businesses and get profit.
For example
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; all mobile phone companies
such
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as Samsung, iPhone, etc. Competing to display designs that had been never shown before and most of them are extremely eye-catching which makes it hard to choose.
In addition
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, their effort to add alternative features to their handsets is another strong evidence.
Thus
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, both people and producers will take advantage which is a positive aspect.
Moreover
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, today, individuals can easily access all merchandise that manufacturers release to the public through face-to-face shops or even online shops.
Additionally
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,
according to
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the development rate and updating technology, everything is getting ordinary briskly.
Also
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, buyers request for more innovation. The manufacturers should provide
this
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imperative need and prompt their desire. Ultimately,
this
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situation leads them to upgrade themselves and offer fashionable trendy outcomes within ads.
For instance
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, Sony often levels up their PlayStation and presents adequate games specifically for those devices which are extremely expensive.
However
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, it still has its fans that motivate Sony for more creative ideas.
To sum up
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, all the advertising methods try to draw customers' attention and
boosting
Wrong verb form
boost
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their sales.
However
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, as long as they improve their manufactures and people get a benefit, It is highly likely a pro.
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task response
The essay partially addresses the prompt, lacking depth and development in the discussion of reasons for the emphasis on 'new' products in advertising. The response could benefit from a more thorough exploration of the positive and negative aspects of this trend.
coherence cohesion
The essay lacks coherent organization and logical progression of ideas. The content is presented in a disorganized manner, which affects the overall clarity and effectiveness of the essay.
lexical resource
The essay exhibits a limited range of vocabulary and lacks precision in expression. There is a need for more varied and appropriate use of vocabulary to convey ideas clearly and effectively.
grammatical range
The essay demonstrates a limited range of complex structures, resulting in repetitive and simplistic language. There is a need for greater variety and accuracy in grammatical structures to enhance the overall quality of the writing.

Support ideas with relevant, specific examples

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Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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