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Band 5.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
Nowadays, there is a trend for businesses to claim their products are brand new and different. They depict
this
 in their advertisements. In my opinion, everything
that is
 new represents hidden talents and creativity, so I believe that it could be a strong point
in contrast
 to their competitors. In
this
 essay, I will outline some relevant reasons for
this
 statement and express my agreement. people always follow changes and chase something that shows them a distinctive vision.
Therefore
, Successful companies attempting to create noble things or somehow illustrate their products are not similar to frequent ones that already exist.
This
 kind of marketing Technique appeals to a majority of customers or users. So it will enhance their businesses and get profit.
For example
; all mobile phone companies
such
 as Samsung, iPhone, etc. Competing to display designs that had been never shown before and most of them are extremely eye-catching which makes it hard to choose.
In addition
, their effort to add alternative features to their handsets is another strong evidence.
Thus
, both people and producers will take advantage which is a positive aspect.
Moreover
, today, individuals can easily access all merchandise that manufacturers release to the public through face-to-face shops or even online shops.
Additionally
,
according to
 the development rate and updating technology, everything is getting ordinary briskly.
Also
, buyers request for more innovation. The manufacturers should provide
this
 imperative need and prompt their desire. Ultimately,
this
 situation leads them to upgrade themselves and offer fashionable trendy outcomes within ads.
For instance
, Sony often levels up their PlayStation and presents adequate games specifically for those devices which are extremely expensive.
However
, it still has its fans that motivate Sony for more creative ideas.
To sum up
, all the advertising methods try to draw customers' attention and
boosting
Wrong verb form
boost
show examples
 their sales.
However
, as long as they improve their manufactures and people get a benefit, It is highly likely a pro.
Submitted by reihanetorfe on

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task response
The essay partially addresses the prompt, lacking depth and development in the discussion of reasons for the emphasis on 'new' products in advertising. The response could benefit from a more thorough exploration of the positive and negative aspects of this trend.
coherence cohesion
The essay lacks coherent organization and logical progression of ideas. The content is presented in a disorganized manner, which affects the overall clarity and effectiveness of the essay.
lexical resource
The essay exhibits a limited range of vocabulary and lacks precision in expression. There is a need for more varied and appropriate use of vocabulary to convey ideas clearly and effectively.
grammatical range
The essay demonstrates a limited range of complex structures, resulting in repetitive and simplistic language. There is a need for greater variety and accuracy in grammatical structures to enhance the overall quality of the writing.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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