In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Nowadays, companies try to tell their
costumers
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customers
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what they'
re
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selling is brand-new and different. I believe
this
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is
due to
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the new challenging
market
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for businesses, and in my
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opinion
opinin
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opinin,
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this
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should be considered a negative thing because it encourages a consuming culture.
It is clear that
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these days the
market
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is much more
competetive
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competitive
than before.
Furthermore
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, companies need to try to put extra effort
on
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into
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advertising.
This
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includes highlighting their products and telling people that they'
re
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new and one of a kind.
For example
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, Apple company introduces two or three models of iPhone every
year
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with minor changes compared with
previous
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the previous
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year
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. Each
year
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Apple tells
costumers
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customers
show examples
that brand-new iPhones are new,
they
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and they
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all come with major life-changing improvements,
while
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they'
re
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basically selling the same
iphones
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iPhones
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from
last
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year
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with insignificant changes.Interestingly , it works and Apple sells more iPhones every
year
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. I personally think
this
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way of advertising should be considered as a negative thing,
becauses
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because
it's making people buy
stuffs
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stuff
kinds of stuff
pieces of stuff
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they don't need.
Currently
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Currently,
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we'
re
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facing a climate change that endangers many plants and animal species. A major factor causing
this
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is the greenhouse gases that are being emitted increasingly,
as a result
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of factories and cars working
double-shifts
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double shifts
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to manufacture and transport products across the world.
Therefore
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, I think
this
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Capitalistic mindset and consuming culture should be stopped, and one way is to set regulations for businesses to limit their advertisement, and
instead
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emphasise
on
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apply
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supporting their products and
offer
Wrong verb form
offering
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long-term services. In conclusion,
this
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method of advertising being used by companies is a result of a limited
market
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and their strategy to adapt it and maintain a place in the
market
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. I think of
this
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as a bad thing because it makes society consume
excesivel
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excessively
excessive
, and it is harmful for society and the environment .
Submitted by mohsen.pn1998 on

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task response
The response demonstrates a partial understanding of the task. Some parts of the essay are not directly relevant to the prompt, and the argumentation lacks coherence and clarity.
coherence and cohesion
The essay has a mostly logical structure, with an introduction, body paragraphs, and a conclusion. However, the link between the ideas is sometimes unclear, and the transition between paragraphs needs improvement.
lexical resource
The essay shows an attempt at using a range of vocabulary and some less common words. However, there are instances of wordiness and awkward word choice that affect the overall lexical coherence.
grammatical range
The essay contains a mix of simple and complex sentences. There are several errors in subject-verb agreement, tense usage, and article placement. More sophisticated grammatical structures should be attempted for a higher band score.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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