In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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companies
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are emphasizing that their
products
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are new.
This
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essay will suggest that
stand
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standing
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out among competitors is the main reason for
this
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and
then
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show that
this
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is a positive development because individuals are able to choose the best
product
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.
Companies
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want to stand out from others because there are numerous corporations selling the same
product
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. Market competition is high, so
companies
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need to give reasons why
consumers
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should buy their
products
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and not from their competitors. The easiest way to reach
this
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,
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apply
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is by including aspects that other businesses do not have, so their
products
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are different.
This
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strategy of differentiation, helps the company to stand out among its competitors.
For instance
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, Oppo always emphasized that their phones are charged in only 5 minutes, differentiating from other phone brands which need more charging time.
This
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development allows individuals to select the
product
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that
fit
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fits
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the best with them.
Companies
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will tell
consumers
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about the differences between the
products
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and the characteristics that the
products
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have. People's needs are different, so knowing more detailed information about the
products
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will help individuals
to
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apply
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choose the most useful one.
For instance
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, there are differences between each generation of
Iphone
Correct your spelling
iPhone
,
such
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as the colour, the memory and
quality
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the quality
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of photos, letting
consumers
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know
this
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information, they can choose the one that they like the most. In conclusion, the main reason why
companies
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emphasize that what they offer is new
,
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apply
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is
for standing
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to stand
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out among the others,
this
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allows
consumers
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to choose the best
product
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, and I
therefore
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believe, that
this
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is a positive development.
Submitted by elenazheng1211 on

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introduction
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main points
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sentence variety
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cohesiveness
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examples and details
Provide relevant examples to illustrate your points clearly and mitigate general statements.
conclusion
Make sure that the conclusion summarizes your main points effectively and provides a clear final thought on the topic.

Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

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...do you agree or disagree?...do you think...?...your opinion...?

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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