In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it’s a positive or negative development?

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Advertising plays a significant role in marketing.
However
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, in recent years businesses have claimed that they produce innovative goods. There are several reasons that can lead to
this
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situation,
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however
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however,
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I tend to believe that emphasising highly novel
products
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brings out more advantages for affecting customers compared to any disadvantages it might bring. The reason why companies usually focus on the novelty of their
products
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in advertisements is that there is
a
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apply
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widespread competition between producers of those items. What
this
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means is that every business owner wants to capture more market share which leads to higher benefits and financial growth. In
this
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way, they can,
additionally
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, strengthen and enhance their brand which would be valuable if they have a great deal of consumers in the target market. Take
for example
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touch screen smartphones, when they were released for the first time, every company claimed that their smartphones had more modern technology than the others, including high-resolution
camera
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cameras
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, a new method of touching
module
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modules
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and even more qualified hardware.
However
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, I think that the benefits gained by advertising which bolds new abilities are extremely effective.
In other words
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,
this
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influences customers who want to be unique and
pioneer
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pioneers
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by having
products
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wiht
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with
the latest technology and new features.
This
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,
as a consequence
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, enhances the sense of fulfilment in consumers.
Also
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, influenced customers may introduce these distinct items to other people in their social network.
This
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means that virus advertising happens without any extra investment. In conclusion, weighing up both the positive and negative aspects of focusing on novel
products
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in advertisements, I would say that the advantages outweigh any of the minor drawbacks for businesses. By bolding goods as
an
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original and creative production, businesses not only gain more profits but
also
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their consumers are more motivated to buy
this
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to satisfy the sense of priority.
Submitted by atefeh.rashidi2022 on

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Introduction and Conclusion
Ensure that your essay has a clear introduction, body paragraphs, and a conclusion. Your introduction and conclusion require clearer statements of your main points and positions. Develop your introduction by succinctly paraphrasing the question and presenting a clear thesis statement that directly addresses both parts of the question. Your conclusion should restate your position and summarize the main points made in the body paragraphs.
Logical Structure
Make sure you maintain a coherent logical structure throughout your essay. This includes organizing your ideas clearly and using cohesive devices effectively. Whilst you attempted to structure your essay into appropriate paragraphs, the transitions between the paragraphs could be improved for better flow of information. Use a variety of linking words and phrases to connect sentences and paragraphs, making the progression of ideas smoother for the reader.
Supported Main Points
Support the main points in your essay with relevant examples and explanations. While you did attempt to use examples, such as the reference to touchscreen smartphones, you should expand on these with more specific details to clearly illustrate your arguments. Additionally, aim to directly address both parts of the question with a balanced approach throughout the essay, rather than focusing more heavily on one aspect. Be sure to provide development of ideas reflecting on both the positive and negative implications to create a nuanced response.
Task Response
While you have provided an overall response to the task, you need to ensure that you are fully addressing all parts of the question and providing a rounded discussion. Your essay should present a clear position throughout, and this position needs to be developed and concluded with effective summarizing of your points. In addition, provide a more balanced view by discussing both the positive and negative aspects of the issue in question. By doing this, you will give a comprehensive answer to the prompt.
Clear Comprehensive Ideas
In your writing, clarity is essential. Ensure that your ideas are explicitly stated and well-developed. While you showed a good attempt at conveying your thoughts, your writing would benefit from more varied sentence structures and careful proofreading to avoid grammatical errors. This will lead to a clearer and more comprehensive set of ideas being communicated.
Relevant Specific Examples
Develop your ideas with more specific and relevant examples, which are crucial for effectively answering the question. Include real-life examples or hypothetical scenarios that clearly reinforce your main points. This will showcase your ability to use the language to explain and support your opinions in depth, demonstrating a higher proficiency level.
Topic Vocabulary:
  • innovations
  • competitive advantage
  • planned obsolescence
  • consumer identity
  • status symbol
  • technological advancements
  • throwaway culture
  • environmental sustainability
  • unrealistic expectations
  • consumer deception
  • ethical practices
  • marketplace
  • capitalizing
  • differentiator
  • sustainability
  • hype
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