An increasing number of people are buying what they need online. What are the advantages and disadvantages for both individuals and companies to shop online?

In the Internet age, the market has experienced a revelation in business models and businesses try to sell their goods and services in the online era.

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, Buying online skyrocketed and transform ed lives to the internet-based lifestyle. Studies show the number of merits and demerits for the subject which was declared. On the one hand, the demerit of buying products online is the differentiation between the pictures and forwarded products and facing with risk of personal information robbery. sellers trying to make a professional picture without mistakes and using edited pics to promote a perfect product

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, buyers will face something which does not fit with their expectations and feel disappointed.

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, online trade

customer

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customers

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(buyers and sellers) face with high risk of fraud with sharing their account or ID number. Studies of Tehran University show a considerable increase in cyber-attacks with growth in e-commerce in Iran. So it’s an interruptive issue for the purchaser.

On the other hand

, e-sell has significant merits which encourage individuals to use it. Accessibility of goods and services and comparability of them are the important ones. The imagination of being at home and comparing it to your own home was a luxury action in the past century and only the royal family could act with high prices but these days it’s an ordinary option for all

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kinds so everybody has their own kingdom with a simple laptop or smartphone. By way of example, Amazon can provide an environment for all providers and customers to do all marketing selling and buying on the web or app. Simple buying with the option of comparing with others, finding a large number of buyers for providers and advertising the new products are accessible tasks for all

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buyers

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. all of these options can provide extra time to be with family, have fun or earn more money. These examples show that it is worth more to use an online system for purchasing our needs for both providers and

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shoppers

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. without ignoring risks we can enjoy long time leisure

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. Online purchasing is a tool for being fulfilled in business and life.