In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In the age of capitalism and large business investments, it is almost certain that you can see
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advertisements
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advertisement
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advertisements
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of
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products
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product
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products
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with
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apply
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the
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apply
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the
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label of new and companies cannot be blamed. It is shown that
this
marketing strategy is very successful even though, it might not be
usefull
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useful
in
long term
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long-term
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development. In the market of
fast pace
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fast-paced
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and
mass produce
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mass-produced
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products,
in
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apply
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which
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apply
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consumers have too
much
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many
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options to
chose
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choose
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from will cause the number of loyal buyers of a brand or a company to decrease to almost zero. In
this
situation
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situation,
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companies want to gather the most amount of customers rather than sticking
into
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to
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few
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a few
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loyal ones. Like adding famous personalities and celebrities to advertise in order to get the
attention
of a certain group. Even though
this
type of advertising
are
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is
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often just for grabbing
attention
and are often
considerd
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considered
as bad publicity,
but
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sometimes,
this
is not the case.
For example
, in the early age of
smart phones
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smartphones
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,
Nokia
– a famous mobile brand – failed to compete in the market of once loyal
Nokia
users because other competitors grabbed the
attention
of users way before
Nokia
could. But as time has shown
this
type of advertisement are mostly is used to get
short term
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short-term
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benfit
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benefit
benefits
. Like the companies that once took down the famous
nokia
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Nokia
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, are now nowhere to be seen. All in all,
advertisment
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advertisements
can’t be
labeled
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labelled
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as positive or negative, they only can be
messured
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measured
by how much they gather
crowd
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a crowd
the crowd
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and
rigthfully
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rightfully
this
type of advertisement
are
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is
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pretty successful at grabbing
attention
.
Submitted by houmannoraste80 on

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Introduction & Conclusion
Clarify and enrich your introduction and conclusion for a stronger framing of your argument. An effective way to do this is by explicitly stating your viewpoint on why this advertising strategy is employed and its impact, creating a concise roadmap for your essay.
Task Response
Focus on providing more specific, detailed examples to support your points. While you mentioned Nokia's struggle with advertising, further elaboration on how advertising strategies affected the market or other companies would make your argument more persuasive and comprehensive.
Coherence & Cohesion
Enhance the logical flow between ideas by using a wider range of cohesive devices and clearer paragraphing. Each paragraph should focus on a single idea or example and be explicitly linked to your overall argument. This will improve readability and the effectiveness of your argument.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
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