In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is positive or negative development?

In
this
new era with
high
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a high
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prevalence of entrepreneurs, the creation of innovative products has become more popular, mainly because of the competitiveness and the necessity to improve their marketing. I consider that their positive impacts outweigh
negative
Correct article usage
the negative
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ones, and in
this
essay, I will explain my reasons in detail. To start with, most advertisements try to persuade human feelings and thoughts,
thus
many
proffessionals
Correct your spelling
professionals
,
such
as sociologists,
antropologists
Correct your spelling
anthropologists
, psychologists, etc, have deeply researched
about
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apply
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human
behivours
Correct your spelling
behaviours
behaviour
in order to know how to
captivate
Verb problem
capture
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the attention of the population.
Therefore
, investors have been aware of the characteristics of the
communitiy
Correct your spelling
community
communities
in which they desire to have
impact
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an impact
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.
This
represents a big merit and,
as a consequence
, their sales have experienced an increase.
For example
, big-scale clothing industries have seasonal trade owing to the
wheather
Correct your spelling
weather
,
thus
they offer
wide
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a wide
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variety of clothes
according to
the climate and make discounts to enhance their sales.
Additionally
, it is well-known that new environmental policies have been created in response to
the
Correct article usage
apply
show examples
global warming,
hence
, many industries have created cutting-edge designs with recycled material
as well as
they have changed their
equipments
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equipment
types of equipment
pieces of equipment
show examples
in order to establish eco-friendly settlements.
Consequently
, many companies appeal not only to
the
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apply
show examples
environmental activists but
also
generate
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to generate
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inclusive
campaings
Correct your spelling
campaigns
campaign
.
For example
, 'Gucci' used to employ animal hides in their shelters,
however
, they removed
those material
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that material
those materials
show examples
of
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from
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their clothes. Since
then
, their goods
are
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have been
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widely
wear
Wrong verb form
worn
show examples
and their sales have rocketed.
To sum up
, human brains and
behivours
Correct your spelling
behaviour
are changing constantly,
thus
marketing and products should advance at the same speed.
Then
, innovation and out-of-standard merchandise are required in order to adapt them to our needs.
Submitted by luciaagudelomotta on

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grammar and mechanics
The essay generally addresses the prompt, but there are some spelling errors (e.g., 'proffessionals', 'behivours', 'wheather', 'communitiy', 'activists', 'campaings', 'brains') that should be corrected. Also, try to use synonyms to avoid repeating the same words.
evidence and support
The main points are relevant and supported with examples, but more specific details and varied examples could enrich your argument further.
cohesion
Your essay has a clear structure with a good introduction and conclusion. However, it would benefit from a more varied use of linking words and phrases, especially to enhance cohesion between ideas.
introduction clarity
The introduction clearly states your viewpoint and sets the stage for the arguments presented.
support and examples
The examples used are relevant and help illustrate your points effectively.
conclusion clarity
The conclusion effectively summarizes the main points and reiterates the essay's position.

You are not ready for IELTS Speaking, if you

  • Can’t speak smoothly without pauses.
  • Use simple words and lack vocabulary.
  • Feel nervous and anxious when speaking.
Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
What to do next:
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