In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Advertisements have become an inseparable part of every business these days. The market is so
competetive
Correct your spelling
competitive
that advertising techniques are developing day by day. One of the most efficient techniques is the promise of innovation in the product
that is
being advertised. Everything comes with a consequence and
this
emphasis on innovation is not an exception.
Companies
are not the only benefactors of providing what’s new,
customers
as well take advantage of it in some ways. The first probable outcome for them would be ease
at
Change preposition
in
show examples
using
such
products
. If what
companies
include in their ads are no whistle words
then
the
products
are
Verb problem
have
show examples
to
have
Unnecessary verb
apply
show examples
find something to make the same process easier and faster. The second benefit of it would be the variety that appears in
products
therefore
,
customers
would have a wide range of
choice
Fix the agreement mistake
choices
show examples
based on their needs. On the other side,
This
abundance may lead to consumerism. If the
products
don’t really meet the needs of
customers
, they will end up
with
Change preposition
apply
show examples
the
Correct article usage
apply
show examples
starve
Wrong verb form
starved
show examples
for checking
Change preposition
to check
show examples
the
latests
Correct your spelling
latest
.
More over
Correct your spelling
Moreover
show examples
,
this
constant quest for finding the most suitable can frustrate the
customers
and give them a pessimistic view of if not all but some
companies
and
this
will work as a counter advertisement. Keeping it all in mind, the promise of innovation seems to work as a cutting edge with a tendency to risk the name of
companies
.
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task achievement
Include more specific examples to support your points. For example, mention specific products or industries where innovation in advertising has been beneficial or detrimental.
task achievement
Work on providing a clearer and more comprehensive response to the question. Ensure that your argument addresses both parts of the question in detail.
coherence cohesion
Ensure that each paragraph transitions smoothly to the next. Improve the logical flow by using linking words and phrases, and make sure each paragraph clearly supports the main argument.
introduction conclusion present
The introduction does a good job of setting the context for the discussion on innovation in advertising.
clear comprehensive ideas
The essay presents a balanced view, discussing both the positive and negative aspects of advertising innovation.

Fully explain your ideas

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  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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