In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Marketing is widely used by

bussinesses

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businesses

to attract potential

costumers

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customers

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.

Although

there are numerous methods of advertising, highlighting new

features

of products

are

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is

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the most popular one. Adopting

this

method has its roots

on

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in

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limited

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the limited

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capacities of advertisements. In my opinion, it is

logicaly

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logically

a positive trend because it is still used

wordwidely

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worldwide

word widely

. When it comes to

introduce

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introducing

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a new product, the marketing industry

put

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puts

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an emphasis on unique

features

. It is often used because highlighting a new specification is more

convinient

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convenient

than presenting all the capabilities. The reason of marketing

dictate

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dictates

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that highlighting distinguishes

are

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is

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more interesting than providing a catalogue of the product.

For example

, all

the

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apply

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smart phones

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smartphones

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have many common

fatures

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features

, a touch screen or a camera, but one of which has integrated AI making it

separated

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separate

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from other ones.

In addition

, the

advertisment

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advertisement

advertising

methods are limited.

In other words

, the product should be presented in seconds in the middle of a TV program, or a page in a magazine should be enough to represent it.

This

limitation

enforce

Verb problem

forces

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them to highlight new

features

. All of the above-mentioned reasons lead the marketing

industy

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industry

to what it is after decades, which is a beneficial approach.

This

method

encourage

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encourages

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producers to show more creativity to gain a share of the market.

This

creativity is the main root of inventing cutting-edge technologies. Without

this

race all the products of a given category would have been the same.

For example

, it was Apple company that presented the first

touch screen

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touchscreen

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mobile phone without any physical keyboard.

This

new feature has revolutionized the future of

smart phones

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smartphones

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.

Moreover

, it is

truely

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truly

advantageous for consumers since they can buy

an

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a

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specialized item. If

same

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the same

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items of a certain category, like laptops, come to the market with different

features

, consumers can purchase the most suitable one based on their

need

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needs

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. Imagine what it would

be look

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look

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like if all the laptops were the same, without any significant differences. In conclusion, if we accept that the reason

of

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for

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marketing is to attract as

more

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many

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buyers as possible,

then

inventing new

feature

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features

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for our products is essential to make

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a differences

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differences

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difference

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. I believe that

this

approach is totally beneficial for both producers and consumers, as it can bring more specialized items for people

as well as

more creativity, and

this

is the main reason to answer the question:

why

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of why

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the marketing industry has

following

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followed

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this techniques

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this technique

these techniques

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after decades.