In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Marketing is widely used by
bussinesses
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businesses
to attract potential
costumers
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customers
show examples
.
Although
there are numerous methods of advertising, highlighting new
features
of products
are
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is
show examples
the most popular one. Adopting
this
method has its roots
on
Change preposition
in
show examples
limited
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the limited
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capacities of advertisements. In my opinion, it is
logicaly
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logically
a positive trend because it is still used
wordwidely
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worldwide
word widely
. When it comes to
introduce
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introducing
show examples
a new product, the marketing industry
put
Wrong verb form
puts
show examples
an emphasis on unique
features
. It is often used because highlighting a new specification is more
convinient
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convenient
than presenting all the capabilities. The reason of marketing
dictate
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dictates
show examples
that highlighting distinguishes
are
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is
show examples
more interesting than providing a catalogue of the product.
For example
, all
the
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apply
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smart phones
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smartphones
show examples
have many common
fatures
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features
, a touch screen or a camera, but one of which has integrated AI making it
separated
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separate
show examples
from other ones.
In addition
, the
advertisment
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advertisement
advertising
methods are limited.
In other words
, the product should be presented in seconds in the middle of a TV program, or a page in a magazine should be enough to represent it.
This
limitation
enforce
Verb problem
forces
show examples
them to highlight new
features
. All of the above-mentioned reasons lead the marketing
industy
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industry
to what it is after decades, which is a beneficial approach.
This
method
encourage
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encourages
show examples
producers to show more creativity to gain a share of the market.
This
creativity is the main root of inventing cutting-edge technologies. Without
this
race all the products of a given category would have been the same.
For example
, it was Apple company that presented the first
touch screen
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touchscreen
show examples
mobile phone without any physical keyboard.
This
new feature has revolutionized the future of
smart phones
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smartphones
show examples
.
Moreover
, it is
truely
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truly
advantageous for consumers since they can buy
an
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a
show examples
specialized item. If
same
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the same
show examples
items of a certain category, like laptops, come to the market with different
features
, consumers can purchase the most suitable one based on their
need
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needs
show examples
. Imagine what it would
be look
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look
show examples
like if all the laptops were the same, without any significant differences. In conclusion, if we accept that the reason
of
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for
show examples
marketing is to attract as
more
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many
show examples
buyers as possible,
then
inventing new
feature
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features
show examples
for our products is essential to make
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a differences
show examples
differences
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difference
show examples
. I believe that
this
approach is totally beneficial for both producers and consumers, as it can bring more specialized items for people
as well as
more creativity, and
this
is the main reason to answer the question:
why
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of why
show examples
the marketing industry has
following
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followed
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this techniques
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this technique
these techniques
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after decades.
Submitted by m.ali.gholamalian on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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