In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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As
the
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apply
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technology is growing up,
the
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apply
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companies
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are trying to advertise their
products
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in a sensational way, and it is crucial that they emphasize that their
products
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are new and better compared to other
companies
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. In my opinion,
this
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sort of competition in the advertising
industries
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industry
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is
positive
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a positive
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development and a healthy way to grow up
their
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the
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company. Advertising pros of their
products
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plays
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play
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a key role in
business
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the business
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world. A ton of merchandise is coming out every single day. And
this
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kind of development can help a competitive
product
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come out.
For instance
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, Samsung and
Apple
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are in a rival relationship, and people always compare those two
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companies
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companies'
company's
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products
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. And
this
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competition helps improve their
product
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and
advertisement
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. To sell their
products
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more than rivals,
companies
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are always trying to make more vivid, rich, and competitive advertising to emphasise their merchandise. And proper advertising increases their
profit
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. The second reason why I think that
advertisement
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that emphasizes their
product
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has a positive side is that the advertising makes the image of the
product
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and company.
Also
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, it can enhance their
profit
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.
For example
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,
Apple
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always emphasises their
products
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,
such
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as the iPhone,
Apple
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Watch, and
IMac
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iMac
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. Despite the high pricing, people don't hesitate to purchase it. Of course, some people think it is an exaggeration
advertisement
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. But still, it makes money for
Apple
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from now on.
Therefore
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, advertisements can improve their
profit
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. In conclusion, many
companies
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should be adapting the
advertisement
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in a proper way to improve their
profit
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. For those reasons, I believe that advertisements that emphasize their
products
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are a positive development of
this
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industry.
Submitted by oyj1798 on

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Task Response
Ensure to fully address all parts of the task. Consider including a more explicit discussion on why businesses focus on 'newness' in their advertising, as well as potentially balancing both the positive and negative aspects of this development.
Coherence and Cohesion
To improve clarity and cohesion, use linking words and phrases to better connect ideas and paragraphs. This will help readers follow your argument more smoothly.
Coherence and Cohesion
The essay includes an introduction and a clear conclusion that support the main argument.
Task Achievement
Good use of examples, such as the comparison between Apple and Samsung, to reinforce points made.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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