In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

As
the
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apply
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technology is growing up,
the
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apply
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companies
are trying to advertise their
products
in a sensational way, and it is crucial that they emphasize that their
products
are new and better compared to other
companies
. In my opinion,
this
sort of competition in the advertising
industries
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industry
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is
positive
Add an article
a positive
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development and a healthy way to grow up
their
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the
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company. Advertising pros of their
products
plays
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play
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a key role in
business
Add an article
the business
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world. A ton of merchandise is coming out every single day. And
this
kind of development can help a competitive
product
come out.
For instance
, Samsung and
Apple
are in a rival relationship, and people always compare those two
companies
Change noun form
companies'
company's
show examples
products
. And
this
competition helps improve their
product
and
advertisement
. To sell their
products
more than rivals,
companies
are always trying to make more vivid, rich, and competitive advertising to emphasise their merchandise. And proper advertising increases their
profit
. The second reason why I think that
advertisement
that emphasizes their
product
has a positive side is that the advertising makes the image of the
product
and company.
Also
, it can enhance their
profit
.
For example
,
Apple
always emphasises their
products
,
such
as the iPhone,
Apple
Watch, and
IMac
Fix capitalization
iMac
show examples
. Despite the high pricing, people don't hesitate to purchase it. Of course, some people think it is an exaggeration
advertisement
. But still, it makes money for
Apple
from now on.
Therefore
, advertisements can improve their
profit
. In conclusion, many
companies
should be adapting the
advertisement
in a proper way to improve their
profit
. For those reasons, I believe that advertisements that emphasize their
products
are a positive development of
this
industry.
Submitted by oyj1798 on

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Task Response
Ensure to fully address all parts of the task. Consider including a more explicit discussion on why businesses focus on 'newness' in their advertising, as well as potentially balancing both the positive and negative aspects of this development.
Coherence and Cohesion
To improve clarity and cohesion, use linking words and phrases to better connect ideas and paragraphs. This will help readers follow your argument more smoothly.
Coherence and Cohesion
The essay includes an introduction and a clear conclusion that support the main argument.
Task Achievement
Good use of examples, such as the comparison between Apple and Samsung, to reinforce points made.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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