In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In today’s competitive market, businesses often highlight the innovative features of their
products
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in advertisements.
This
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is because consumers are looking for new and better options.
While
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this
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strategy can be helpful, I believe it has more negative effects.
Companies
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focus on innovation to stand out in a crowded market. With so many choices available, they use new features to grab attention.
For example
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, smartphone
companies
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release updated models each year with better cameras or faster processors to attract buyers. Many people believe that new
products
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are always better, which makes
this
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strategy effective for increasing sales.
However
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, there are downsides to
this
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approach.
First,
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it encourages people to replace their perfectly working
products
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just to get the latest version.
This
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leads to more waste and harm to the environment.
Second,
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companies
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may exaggerate the new features of their
products
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, making them seem better than they are.
This
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can create unrealistic expectations and leave customers unhappy.
For example
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, a new skincare product may not work as promised, damaging the company’s reputation. On the positive side, focusing on innovation can lead to better
products
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and services. Competition between
companies
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can result in improved technology, like electric vehicles and renewable energy, which help society in the long run. In conclusion,
while
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promoting new
products
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can encourage progress and offer better choices, it can
also
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lead to unnecessary waste and dishonest advertising.
Overall
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, I think
this
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trend has more negative effects than positive ones.
Submitted by i.nureddinn on

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relevant specific examples
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logical structure
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complete response
The essay provides a complete response to the task question, clearly discussing both the advantages and disadvantages of the advertising strategy, and providing a reasoned conclusion.
clear comprehensive ideas
Ideas are expressed clearly and comprehensively, making the argument easy to understand and follow.
introduction conclusion present
The introduction and conclusion are well-crafted, providing a clear entry point and summary for the discussion.

Fully explain your ideas

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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