In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In recent years, commercial products
are
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have
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often
promoted
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been promoted
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with
the
Correct article usage
an
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emphasis on
its
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their
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innovations, claiming that
those
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they
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are new in some way.
While
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this
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act has
possiblities
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possibilities
to attract more consumers, I strongly contend that it is not necessary, and might even bring negative effects
such
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as blurring customers' attention and facilitating the growth in
amount
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the amount
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of fake news. One of the primary reasons why I do not agree with
this
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notion is the ambiguity. The actual value of the
product
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might be hidden if we focus only on the newly designed things,
while
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the real improvements might be simply accelerating the speed, having
smoother
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a smoother
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user experience, or better looking. Take the newest produced
Samsung's
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Samsung
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vaccum
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vacuum
cleaner as
example
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an example
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, their advertisements are all about the newly designed fancy options, which are useless most of the time.
However
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, after having a more comprehensive survey, I found that the most significant advantage of the newly released version is that those machines are extremely
quite
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quiet
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, which will appeal a lot more consumers if they
empasize
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emphasise
this
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point
instead
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of the useless innovations.
Therefore
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,
this
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is evident that new things are not really the most important point in advertising, but those meaningful improvements. Another concern is about the fake news produced in order to fit the advertising needs. If the
product
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does not have any new things developed practically, companies tend to make up
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for one
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one
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it
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these days, which is apparently unethical.
For instance
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, a corporation in Taiwan called Tungyee was just found cheating customers on their new
product
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by exaggerating the
product
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's newly developed functionality. Under
this
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trend, more and more enterprises tricked the customers with fake news. In conclusion,
while
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a group of people believe that
emphasizing
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emphasising
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novelty is the most essential element in advertising, I oppose
this
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idea strongly
becasue
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because
of the ambiguity and encouragement of exaggerating it can bring.

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task response
State your position clearly in the first paragraph and keep it in mind as you argue each point.
task response
Develop each main point with a clear example and explain how it supports your view.
language
Use simple sentences and correct spelling; this will help your message be clear.
coherence
Plan your essay with a quick outline before writing to keep ideas in a logical order.
coherence
Link ideas with simple words like 'also', 'but', 'however', 'so' to help flow.
task response
The writer shows a clear view against excessive novelty in ads.
coherence
There is a general attempt to give examples to support ideas.
Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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