In their advertising, businesses nowadays usually emphasize that their products are new in someway. Why is this? Do you think it is positive or negative development?

Many
business
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businesses
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adopt different strategies to meet the growing requirements of the customer. In order to be competitive in the market with respect to other
brands
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brands,
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they usually show their products in unique ways to boost their sales. I strongly agree,
this
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is a positive approach taken by various firms across the globe. Over the period of time, market demands change rapidly with
transformation
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the transformation
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of people’s lifestyles.
As a result
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, companies introduce creative advertisements to promote their brands and increase their revenue. These include explaining the benefits and showing brand quality
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along
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, along
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with endorsements through influential figures. All these practices create a strong impression on the individuals to purchase them.
For instance
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, numerous cool drink brands which have been promoted by sports personalities as the secret of their energy and fitness have seen massive global sales. The advancements in technology have given the opportunity to a wide range of advertising platforms. Marketing
though
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through
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social media and digital services has created massive employment for the public
besides
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enhancing
company's
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the company's
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reach. The feedback systems through online reviews have contributed to significant advantages for
organizations
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organisations
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to change their marketing strategies and
customize
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customise
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the requirements
according to
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public needs.
Additionally
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, these approaches
also
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provided a great channel for people to compare products
in
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, in
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turn allowing them to buy the best quality goods.
For example
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, advertisements through mobile and web applications have played a crucial role in companies selling their
items
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products
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. In conclusion, major firms develop various ways to
emphasize
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emphasise
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their goods and services in several different ways in order to
maximize
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maximise
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their profits. It is fueled by taking
the
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apply
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advantage of endorsements
either
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, either
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by technology or powerful elites are the most viable options to continue and expand their business

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task response
Your view is clear, but you do not discuss negative points. Add a short look at the wrong side of new ad claim and give a balanced view.
task response
Begin with a direct answer to the question. Then give reasons. Try to make each paragraph have one main idea.
coherence cohesion
Use simple links like 'also', 'and', 'but' to tie ideas. Keep sentences short and clear.
coherence cohesion
Make sure each paragraph has a clear main point and link it to the question.
coherence cohesion
Finish with a short conclusion that restates your view.
stance
Clear view of the topic and a firm stance.
example
Example about sports figures to back a point.
clarity
Readable, easy-to-follow language.
Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Topic Vocabulary:
  • innovation
  • novelty
  • differentiation
  • research and development
  • consumer preferences
  • market competition
  • improved quality
  • advertising strategy
  • brand loyalty
  • perceived value
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