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Writing Samples
Band 2

Consumer behavior has changed considerably in recent years due to technology. In what ways does affect consumer activities such as shopping? Do the advantages outweigh the disadvantages?

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Introduction
With the development of technology, people are more and more engaging in online shopping. It's because shopping online
are
Correct subject-verb agreement
is
show examples
 more
convenience
Replace the word
convenient
 than the traditional shopping style.
Body paragraph 1
Online shopping lets people compare prices, read reviews and buy products at any time. They can spend less money and get more products which are far away from their home. Mobile
app
Check wording
apps
show examples
 and targeted advertising encourage consumers to make quick, sometimes unnecessary purchases.
Body paragraph 2
However
Linking Words
, buyers cannot touch or try products before paying, so they may receive unsuitable or poor-quality items.
Conclusion
Overall
Linking Words
, the advantages outweigh the disadvantages because technology gives consumers more choice, information and convenience, provided the shop
carefully
Verb problem
is careful
show examples
.

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Task response
Answer both parts more fully. Explain more ways that technology changes shopping, such as easy home delivery, online payment, price checks, and ads on phones.
Task response
Give a clear reason why the good points are greater than the bad points. Add one short real-life example, such as a busy parent who can buy food online and save time.
Task response
Develop each main idea. For example, say how reviews help people choose, but also explain how false reviews can cause a bad choice.
Coherence and cohesion
Your essay has a clear start, two main parts, and an ending. To make it easier to follow, use clear links such as “First”, “Also”, “On the other hand”, and “For this reason”.
Coherence and cohesion
Keep one main idea in each paragraph. Put the good points in one paragraph and the bad points in another, then add more detail after each point.
Coherence and cohesion
Make the last sentence more complete. Write “provided that consumers shop carefully” instead of “provided the shop carefully”.
Task response
You answer both questions: you show how online shopping changes buying, and you clearly say that the good points are greater than the bad points.
Task response
Your ideas are on topic. Price checks, reviews, choice, and not being able to touch goods are useful points.
Coherence and cohesion
The order is clear: you begin with the change, give good points, give a bad point, and end with your view.
Coherence and cohesion
Words such as “However” and “Overall” help the reader see the change in ideas.
Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • online retailing
  • e-commerce platforms
  • price comparison
  • customer reviews
  • digital payment methods
  • personalised advertising
  • impulse buying
  • a wider range of products
  • round-the-clock access
  • door-to-door delivery
  • informed purchasing decisions
  • misleading reviews
  • data privacy concerns
  • fraudulent websites
  • return and refund policies
  • physical shopping experience
  • save time and effort
  • make unnecessary purchases
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