In the new ever-competitive world, marketing has become a vital strategic tool, not only for the growth, but also for the sustainance of a company. As sports attract a great amount of viewership, companies are using it a
Many organizations finance sports to promote their products. There is much debate whether or not this is a positive or negative development. This essay will, discuss both these views, followed by a reasoned conclusion.
These days, many multinational organizations- in order to advertise their products- have started sponsoring various professional athletes and sports teams. Some people argue this intervention of private firms in the form