A lot of charities and organisations have to publicize their activities by setting up a number of days to name the special days like National Children's day and National non smoking day why do they do so? What are the effects?

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Introduction
In recent years, an increasing number of charitable organisations have established designated
awareness
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days
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,
such
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as National Children’s
Day
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or World No Smoking
Day
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, to spotlight specific social and health issues. Non-profit groups adopt
this
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strategy primarily to
maximize
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maximise
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public attention and
mobilize
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mobilise
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financial resources, and
while
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this
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approach generates significant societal
awareness
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, it can occasionally lead to public fatigue.
Body paragraph 1
The main reason charities
organize
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organise
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special observance
days
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is to cut through the constant noise of modern media and capture public focus. By concentrating their marketing efforts on a single, high-profile
day
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, organisations can secure widespread media coverage and spark public conversation more effectively than through continuous, low-key campaigning.
Furthermore
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, these designated
days
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serve as powerful catalysts for fundraising. A concentrated campaign creates a sense of urgency, encouraging individuals, schools, and corporate sponsors to donate money, volunteer, or participate in
organized
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organised
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events on that specific date.
Body paragraph 2
This
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strategy produces several noticeable effects on society, both positive and negative. On the positive side, national
awareness
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days
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educate the general public and influence
behavior
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behaviour
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.
For instance
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, campaigns like National Non-Smoking
Day
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provide smokers with structured support, resources, and a collective motivation to quit, which often leads to measurable health improvements at a population level.
However
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, a potential drawback is the risk of "
awareness
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fatigue." Because
calendar
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the calendar
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year is now saturated with numerous special
days
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, the public may become
desensitized
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desensitised
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to constant appeals for support, which can diminish the long-term emotional impact and effectiveness of individual causes.
Conclusion
In conclusion, charities establish national
awareness
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days
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to raise public
awareness
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efficiently and boost philanthropic contributions.
Although
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this
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technique is highly successful in driving media attention and inspiring positive
behavioral
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behavioural
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change, organisations must manage these initiatives carefully to avoid overwhelming the public with excessive campaigns.

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task response
Answer both parts well. You explain why groups set up these days and what effects they have. To make the answer even stronger, add one more clear effect, such as more people talking to family or friends about the issue after the day.
task response
Your main ideas are clear and stay on the topic. The smoking example is useful. You could make the example more real by saying how a school, shop, or local group may help on that day.
coherence and cohesion
Your essay has a clear shape: an opening, one part about reasons, one part about effects, and an ending. Keep this plan in future essays.
coherence and cohesion
The links between ideas are good, especially “Furthermore”, “For instance”, and “However”. You can also use simple links such as “As a result” to show more clearly how media attention leads to money or help.
coherence and cohesion
There is one small wording problem: write “the calendar year is now full of many special days” instead of “Because calendar year is now saturated”. This will make the sentence clearer and more natural.
task response
You give two clear reasons: getting public attention and raising money. You also discuss both good and bad effects, so the response feels full and balanced.
task response
The point about smokers getting help and feeling part of a shared effort is relevant and clearly connected to the topic.
coherence and cohesion
Each main paragraph has a clear main idea, and the ideas move in a natural order.
coherence and cohesion
The conclusion clearly sums up the reasons and effects without adding a new main point.
Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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