A lot of charities and organisations have to publicize their activities by setting up a number of days to name the special day . Why do they do so? What are the effects?

More charities are held in society nowadays. The names of

such

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events are often the special days,

such

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as National Children’s

Day

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and National Non-Smoking

Day

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. Organizations give

this

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kind of

name

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for a reason related to the simplicity, and

this

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action will bring both positive and negative

effect

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effects

in terms of attitude and

behaviors

manner of acting or controlling yourself

behaviour

of those events. Organizations establish special days to

name

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their events to make it easy to be remembered.

At

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For

the

first

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time people hear a simple

name

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, they will always remember the date and the content without seeing the advertisement. A good example for

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is International Woman’s

Day

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which is remembered as an event on 8th March to celebrate the equal right of women and men.

As a result

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, people automatically respect the woman’s right on that

day

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without hearing the detail description about it. It can be believed that

this

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is the main reason why the organizations

name

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their events in special

day

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names.

This

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phenomenon brings several effects which become public discussion. A social study conducted in The United State reveals that it effectively evokes people’s sense of awareness because the names of that

events

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event

directly deliver the moral value. The closer associated the

name

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given, the easier the insight accepted, the more people attached

to

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for

the purpose of the event.

However

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,

this

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is non-durable effect as the strong association which people made leads them to behave in

certain way

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certain ways

a certain way

just

in particular

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day

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.

For instance

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, National Children’s

Day

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does remind people to treat the children well, but when it comes to the following

day

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, people tend to treat children with the way

that is

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not as well as they do on International Children’s

Day

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. The aforementioned evidence shows that organizations

name

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their charities with special

day

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names to make people easy to remember it, while

this

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generates people behave differently in

such

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special days and the ordinary ones.

The more attention

Suggestion

More attention

should be paid on how to improve our awareness about social issues and have good attitudes of them whatever the

day

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