Nowadays, firms have been allotted a generous budget to various sports so as to channel their products or services to customers’ needs. Research findings confirm that this marketing method is significantly more practical in prospering businesses compared with other methods, including celebrity endorsements, pop-ups, jingles and so forth. Being sponsorship of sports has been the subject of debate in recent years and people’s opinions run the gamut from being proponents of being opponents. I am of the opinion that companies should play a part as a patron in sports.