Today more people are travelling than ever before. The reasons for this increase are many and varied. On a simplistic level, there are larger numbers of means of transportation - there are more cars, buses and trains in operation. However, the sheer number of transportation means is not enough to explain this increase. The cost of travelling; even though it is as present increasing due to an increasing economic slow-down globally; is still relatively affordable to many people. This affordability is further enhanced by the use of credit cards and loans in order to fund travel, especially for holiday purposes. An increase of travel companies in competition with each other has also helped bring package prices down, while an increase in the number of operating flights globally has also increased, giving rise to falling air-fare prices. In addition, people now have more leisure time and disposable incomes. The combination of these two variables with unrelenting advertising campaigns from...