Humans are very prone to imitate others to show their status in the society and to look like a celebrity. In this show-off race, people spend money lavishly to buy trendy outfits as well as branded products. Hence, vendors of products, are forced to copy the design and the functionality of demanding products, to enhance their profitability. According to me, as, it is beneficial for both, buyers and sellers, I completely agree with this new culture.