Marketing is an important part of each business which could build it functionally .Advertising and representing the products of a factory is crucial to compete in a marketplace ,so , investing in this area is a logical action of the owners ,however, evaluating the effects of advertisement on the lives of consumers is another part of marketing . When an individual wants to choose a specific brand of one product must have enough knowledge about the performance and function of this product in their own life ,for example, there are many brands of beauty products ,however , some of them would be favourable among people ,because of effective presentation in front of pupils ,when this issue is important that people pay to own their budget to products more than its worthy , on the other hand , they must be aware don not pay for the only branding , not quality plus branding .