In recent decades years, people worldwide have been continuously concerned about the global warming situation. Reducing paper use, which is close to our daily life, is the most popular discussion about sustainable development. One of the most impacted manufacturings, the paper and publication industries, have been directly affected and significantly required to transform themselves. Nowadays, consumers' behaviour gradually changes from buying the publication in paper format to reading online without paying instead. This essay will discuss why I agree about online reading newspapers or books regarding changing customers' behaviour and supporting electronic tools.