Online reviews have an important role in shaping a business in the digital market. They can help develop a brand, attract new leads, increase revenue and educate employers on how to grow and improve their business. They are really important resource for the company and are becoming more important every day. To start with, that they help people make a decision because they understand if the product is useful. Reviews are opinions of people who are really telling the truth, not just promoting the product for profit. They can be trusted when choosing something. What is more, they are helpful in bringing in new customers for businesses, because when someone writes a positive review, people understand that the product is of good quality and buy it. However, there are people who can unfairly destroy a business. They write reviews which are not really like that and only they don't like the product. In my opinion online reviews very helpful. They show the truth and help ...