Born and bred in China, I have a keen interest in the culture, history, and economy of this land. Therefore, I choose to study cultural industry and aspire to become an outstanding professor and researcher of cultural industry in China in the new millennium. My purpose in pursuing a Ph.D. degree in the University of King's College London, UK, is to gain a higher level of both theoretical knowledge and practical skills in this field. My main interest, among the concentrations of your Ph.D. program of the culture, media and creative industries, is in modern cultural industry project management.