Firstly, advertising is the key field for the merchandising. This, will have immense effect on the shopping of the customers and consumers. Actually, merchandising starts with the advertisements itself. This, can be in many forms, be it by leaflets in the NEWS papers, advertisements in the NEWS papers, flyers or pamphlets, Banners, Parking boards and stands also used, if it is pertaining to a limited area. After the extensive wide spread of media and technology, firstly, TV advertisements and secondly, this has wide spread on the internet also. Some other forms of advertisements is conducted in Melas, also. Furthermore, foreign good and products also imported and different variety of brands are also introduced in the market. Thus, retail business in boom now, not only in India but all over the world.