Nowadays, several people denounce how violence gets promoted in video games, television and other media. This trend is certainly true and it is caused, primarily, due to the market demand as violent content is tremendously attractive, then if violence is bought, it will be produced. One possible solution to this issue could be in the same parents, who need to be more aware of what their children are consuming, the government can play a role too. In the following essay, it will be discussed and analysed both the causes and the solutions to this issue.