Advertising plays an important role to realize a targeted sales growth of popular buyer goods and other goods as well. It shapes the degree of responsiveness of the customers of the popular customer products leaving a debate on the ground of whether the resultant high sales reflect the real need of society or not. Considering the social, economic and political factors, which have a strong influence on sales-It is arguably not possible to agree fully with the statement that high sales of popular user goods only reflect the power of advertising but not the real needs of society. In the market economy, sellers and buyers enjoy the freedom of choice bounded by the economic, political and social forces-rules, regulations, market imperfections. Sellers try to reach customers through strong advertising, and in practice, they try to bias customers to the products they want to sell. In many cases, customers buy different popular purchaser