In recent years, businesses have increasingly emphasized the novelty of their products in advertising. This strategy is driven by consumer psychology and market competition. People are naturally attracted to new and improved products because they associate “new” with better quality or advanced features. Moreover, in highly competitive markets, companies use this emphasis on newness to differentiate their products and capture consumer attention. For instance, tech companies like Apple release updated versions of their devices annually, highlighting small improvements to encourage consumers to upgrade frequently.