Advertising is the most efficient way that results in a spike of demand from the consumer market. Consequently, a few people think that it is the best method to influence buyers, while others assert, that this way of promotion is old school, which does not attract the most attention from the people. However, I strongly opine that advertisement is by far the best-proven method which impacts sales directly. This essay will highlight both the views and will prove that this certainly is a rational approach for marketing goods which must be opted by every manufacturer.