In the world today,the issue of branding goods is becoming controversial.Some individuals are of the opinion that producers and stores are responsible for the reduction in the amount allocated to packaging their products,while others believe that consumers should endeavour to limit purchasing items with high quality.In my opinion,when producers should package their products well,as it looks attractive to their client, and they purchase and in ,return it increases their profit,however clients who avoid purchasing items with plenty of packages believes that they will buy at a cheaper rate and also they will see the originality of what they want to spend their money on.I will expatiate further on both views,give relevant examples and draw a logical conclusion in the following paragraphs.