It is irrefutable that nowdays people recieve a lot of unavoidable advertisements via emails, text messages, and phone calls has become increasingly prevalent. Businesses opt for this approach primarily due to the expansive reach it offers, along with the advantages of automation and cost-effective marketing strategies. However, while there are notable benefits associated with this practice, it yields significant concerns regarding consumer irritation and security risks. This essay will explore the reasons of such advertising methods and evaluate their implications.