In the age of screens, digital natives grow up with easy access to smart devices such as TV, tablets and smartphones, and concerns have been raised about the content children watch and the duration of their screen exposure. Some contend that the nature of TV programs is paramount in impacting young users while others argue that screen viewing time is the primary factor affecting behaviour. I maintain that both the material viewed and the length of screen engagement shape their development, and parental control is needed to regulate their viewing habit.