Thanks to advancements in technology, the number of business sectors has witnessed significant growth, resulting in heightened competition across many industries. In the pursuit of prominence within their respective sectors, businesses tend to emphasize the quality of their products and services. In my view, this is largely a negative development. A profound understanding of why businesses emphasize that their products are new contributes to grasping the competition in the business world. This essay will discuss both the positive and negative aspects of this development.