Nowadays, the marketing industry is reliant on commercial advertisements and the most important part of every marketing campaign is creating and propagating an effective one. In this respect, some people think that advertising has made a positive impact on customers' lives. Nevertheless, others imply that the dissatisfaction with what we are and possess stems from it; therefore it can be a source of some undesirable social results. In this essay, I will delve into both perspectives and at last, I will express my opinion.