National celebrations, funded by governments, pay off through increased tourism revenue. A cultural experience through celebrations directly impacts the seasonality of tourism in a country. These tourists end up spending on hotels, restaurants, transportation and other related regional experiences. This expenditure can make up for large portions of a country’s GDP, often easily recovering their initial investment. A classic example would be the government of Dubai spending millions of Dirhams on a firework display on New Years Eve. These celebrations bring in millions of people from all over the world, who end up spending a lot of money on hotels, food, alcohol, shopping, and other experiences in Dubai. The event also garners immeasurable media attention from around the world, which ensures overall goodwill for future tourism.