Besides the benefits from effective communication, I believe that innovation and vision of the leaders are key to business success. Firstly, companies could put subtaninal resources into inspiring employees to develop new ideas, which can greatly contribute to creating innovative products with higher quality. In this way, they can gain a sense of satisfaction of customers, which might enable them to inspiring consumers’ trust and loyalty. Such customers can help companies share information about the brands through word of mouth, meaning they can increase sales volume without having to pay large amounts for marketing campaigns. Secondly, proper vision could motive employees towards achieving the same goals as company could have clear directions to steer its growth and gather talent with the same mindset. Finally, such practices can allow the company to thrive in the market, during which effective internal communication can be naturally created.