depends, what the society get? if it's something positive like using the money for volunteering or something that helps the society itself, maybe make a orphanage or hospitals. But if someone use it for a negative things, society will see it as something bad of course, so that's why rich people keeping their persona good or keeping their reputation as good as possible, Society see and judge what they see not just some theories or conspiracy. Society see a clear bad evidences, the rich peoples will done for good. Society see a clear good evidances, the rich peoples reputation will sky rocketed and maybe their ego's will rise up too. If the Rich use unethical methods to gain influences or wealth, i think it'll ends bad because i believe in karma and back to back actions, you did something good, the world will do you good, you did something bad, the world will do you bad. The conclusion is avoid the unethical methods, it'll do you no good.