Without a doubt, there are several reasons why active ecotourism and cultural contact appear in the tourism industry. Firstly, active ecotourism can protect the environment for the next generations, which provides a good opportunity for more people to minimize a negative impact on the environment, and also more responsible for their nature. Through cultural contact, people can easily share and exchange their different customs and beliefs, which has a positive impact on society, like boosting the domestic economy and getting familiar with different cultures. For example one of my friends who travelled a lot told me when she was in Italy, she broadened her horizons by seeing historical culture; as a result, she respected Italian culture more than before.