Nowadays, developed communicational ways have set the stage for media and advertisement to flourish in that people buy essential or maybe some surplusage commodities every day which are widely advertised by the media. I almost agree with this notion that some of these purchases are more due to extensive advertising rather than the needs of the community, yet in my opinion, two factors can have an influence on this matter which are the individual economic situation and the level of buyer’s scrupulosity. In the following, I am going to discuss these factors comprehensively.