Advertisement has always been viewed as the most workable means of the products' introduction. Nowdays, the focus of these advertisements is on highlighting specific novel features of each product since the competition between companies is getting harder. Various rationales are being suggested by experts for this phenomenon which has both positive and negative aspects. However, I believe that the positive side clashes with the negative one. The following essay will overlook one reason of the advertising focus on those new aspects which is proceeding by a rationale that supports my idea.