It’s true that a unique offering does provide a business with that coveted edge in the marketplace however, there are several other nuances involved to make a business successful. I feel the entire credit cannot be attributed to only one variable in the mix. Firstly, my essay will throw light upon the fact that having proprietary rights of a valuable product is not the defining factor for any organisation. Secondly, I will present to you my opinion on what truly makes any business successful.