One of the most exciting things that await children at home once their classes are over is, no doubt, TV, and there is no surprise that this prime time attracts many advertisers. However, many parents claim that TV channels should not display advertisements aimed at kids. Personally, I do not subscribe this point of view, as commercials not only help develop healthy consumerism in children, but also move forward the entire segments of local and global economy. This essay will provide evidence to this point of view.