It is undeniable that in the modern world social media developed significantly and there are many ways to become famous. The recent public debates revolved around whether individuals should have an extraordinary talent for having many followers or not need to have it. While some argue that unique skills are important for that, I firmly believe that people might get fame by psychological triggers or just because they have provocative behavior and pretend to be well-known and rich. In this essay, I will elaborate on these points of view.