Without a doubt, there are several reasons behind active ecotourism and cultural contact which appeare in tourism industry. Firstly, active ecotourism can protect the enviorement for the next generations, which provides a good opportunity for more people to minimize a negative impact on the envioremet, and also more resoponisble to their nature. Through cultural contact, people can easily share and exchange their different customs, beliefs, which has a positive impact on the society, like boosting the domestic economy and getting familiar with different cultures. For example one of my friends who lived travel alot told me when she was in Italy, she broadened her horizon by seeing historicaal culture; as a result, she respected to Italian culture more than before.