Both lecture and the reading are discussing the issue certifications to wood companies. The former is of the opinion that it is good reasons to see an equal companies. While the latter provides three points to support his belief about wood companies. To begin with, the first issue we encounter is associated with exposes to so much advertising. The speaker highlight this theory is not convincing due to the fact that consumers do not trust the advertisings. Moreover, he demonstrates his point by saying that they are able to distinguish and also American consumers claim theirs own individual are confident. Furthermore, he says that the agencies rents flavorable wood product by independent product. On the other hand, the text posits that American consumers are exposed to so much advertising that they would not value or even pay attention to the ecocertification label. Moreover, another topic of the debate involves around ecocertified wood. Once again, the professor points out th...