Nowadays, how an increased level of recognition brand has become the most important to cement the businesses’ credibility in the eye of the general popular. Hence, it stands to reason that advertising is one of the driving factors of revenue for each company. Some people say that advertising appears with more frequency will attract citizens to purchase goods, while other people think that this strategy will make the public tend to take the ads for granted and thus, do not pay attention to it. In this essay, I will discuss the rationales behind these two views and explain why I favor the former point of view.